In the realm of entrepreneurship and business innovation, few platforms possess the transformative power and reach of Shark Tank India. It’s where budding entrepreneurs pitch their ideas to a panel of seasoned investors known as the “Sharks” in the hopes of securing crucial investments to propel their ventures forward. In this article, we’ll delve into the journeys of some of the most successful and inspiring startups that made their mark on Shark Tank India in 2023, exploring their fascinating paths from the initial pitch to their current standing.
Auli Lifestyle
Founded by Aishwarya Biswas in 2017
Auli Lifestyle entered the entrepreneurial arena with a noble mission – to provide natural, safe, and effective skincare products, primarily targeting women. The brand’s unique selling point was its commitment to harnessing the power of Ayurvedic ingredients, aligning perfectly with the growing trend of consumers seeking holistic and chemical-free beauty solutions.
When Auli Lifestyle stepped onto the set of Shark Tank India, they were ready to take their business to the next level. However, they faced some concerns from the Sharks, particularly regarding their marketing and branding strategies. The question on everyone’s mind was, could Auli Lifestyle ‘seem before it sells’?
Auli Lifestyle asked for INR 75 lakhs for a 4% equity stake, setting high expectations for their company valuation. The initial offer didn’t align with the Sharks’ company valuation, but Namita Thapar saw the potential and offered INR 75 lakhs for a 15% equity share, valuing the company at INR 5 crores. It was a substantial investment that would significantly boost their marketing and branding efforts.
Fast forward to today, and Auli Lifestyle’s journey since their Shark Tank India appearance has been nothing short of impressive. Their sales have surged, making their products accessible at all Mumuso stores across India. Furthermore, they’ve introduced a new range of cost-effective products to cater to a wider audience. Additionally, Auli has expanded its national distribution network and ventured into the international market, exporting its products overseas.
As of April 1, 2022, Auli Lifestyle has undergone four rounds of investment, including their appearance on Shark Tank India. Their current company valuation stands at a commendable USD 2.47 million. Auli Lifestyle’s journey not only highlights the potential unlocked through Shark Tank India but also underscores the significant growth that can follow for startups committed to their vision.
Skippi Ice Pops
Founded by Ravi and Anuja Kabra in 2020
When Ravi and Anuja Kabra embarked on their entrepreneurial journey to create Skippi Ice Pops in 2020, they had a clear goal in mind – to offer natural ice pops made with 100% RO water and natural flavors. What set Skippi apart, besides their quality and taste, was their deep-rooted commitment to empowering women in rural India through employment opportunities.
The couple made their way to the first season of Shark Tank India with a compelling pitch and a unique product. They asked for INR 45 lakhs in exchange for a 5% equity stake. The Sharks were not just impressed; they were captivated by Skippi’s proposition and its tremendous growth potential. The result? An offer of an astounding INR 1 crore for a 15% equity share. The significant capital injection signified the Sharks’ unwavering belief in Skippi Ice Pop’s future success.
Skippi Ice Pops also made history on Shark Tank India by becoming the first company to receive proposals from every participating Shark, a testament to the Sharks’ high regard and genuine interest in the company’s innovative solutions.
Before their appearance on Shark Tank India, Skippi was a bootstrapped startup. Post-Shark Tank, they received a significant infusion of capital but have not pursued additional rounds of funding. They’ve continued their journey with a focus on efficient growth and a strong commitment to their social cause.
Get-A-Whey
Founded by Jash and Pashmi Shah in 2018
Get-A-Whey is a prominent name in the Indian ice cream industry, known for its protein-packed, low-sugar offerings. Jash and Pashmi Shah founded the company in 2018, driven by a vision to create healthier alternatives to traditional ice cream.
The standout feature of Get-A-Whey’s products is the incorporation of whey protein, a complete protein essential for muscle building and repair. Moreover, their ice creams are designed to be low in sugar and calories, making them an appealing choice for health-conscious consumers.
In 2021, Get-A-Whey appeared on the Indian reality television show Shark Tank India, seeking INR 1 crore in exchange for an 8% equity stake. The Sharks’ counteroffer of INR 1 crore for a 15% equity share was accepted, marking a significant milestone for the company.
Since its appearance on Shark Tank India, Get-A-Whey has experienced substantial growth. They’ve expanded their distribution to 45 locations across India and diversified their product range, now including ice cream sandwiches and popsicles. This expansion showcases their commitment to innovation and meeting the evolving preferences of their customer base.
In terms of funding, Shark Tank India was Get-A-Whey’s initial investment, followed by an undisclosed Angel round on January 19, 2023, led by Malaika Arora, further solidifying their position in the market.
Beyond Snacks
Founded by Arun Mohan and Manas Madhu in 2017
Beyond Snacks, a Kerala-based company, has made a name for itself by producing authentic banana chips. The founders, Manas Madhu and Arun Mohan, embarked on this journey in 2017, prioritizing top-grade raw ingredients and natural flavors, colors, and preservatives to create their products.
One of Beyond Snacks’ key distinctions is its unwavering commitment to quality and innovation. They employ a patented technique to craft their banana chips, resulting in a product that’s not only crispy but also incredibly flavorful. With a variety of flavors like original, masala, honey chili, and sweet and sour, Beyond Snacks caters to diverse tastes.
During their pitch on Shark Tank India, which included investors Ashneer Grover and Aman Gupta, Beyond Snacks showcased both their products and their business concept. The Sharks saw potential and offered INR 25 lakhs for a 15% equity stake, to which the founders responded with a 12% share, finalizing the deal.
Following their Shark Tank India appearance, Beyond Snacks witnessed significant revenue growth. The company expanded its distribution network, reaching out to new clients, and is now one of India’s leading banana chips brands. Their products can be found in major supermarkets and online retailers across the country. Additionally, Beyond Snacks is gradually expanding its international footprint, with its products now available in the United States, Canada, and the United Arab Emirates.
Bamboo India
Founded by Ashwini and Yogesh Shinde in 2016
In 2016, Ashwini and Yogesh Shinde embarked on a social venture with a vision to replace plastic items with sustainable bamboo alternatives. Bamboo, being renewable, sustainable, strong, light, and biodegradable, served as the perfect material for their mission.
Bamboo India’s products are entirely crafted from bamboo, which means they contain no plastic, a significant environmental issue. Furthermore, these products are known for their durability, making them usable for several years before needing replacement.
Their pitch on Shark Tank India included a request for INR 80 lakhs in exchange for a 4% equity stake. However, negotiations led to a deal with Ashneer Grover and Anupam Mittal, who offered INR 50 lakhs for 3.5% equity and INR 30 lakhs in debt.
Since their involvement in Shark Tank India, Bamboo India has witnessed a remarkable boost in sales. The company expanded its product range to include various bamboo items such as toothbrushes, straws, cutlery, and more, further contributing to its mission of replacing plastic with eco-friendly alternatives.
Before their stint on Shark Tank India, Bamboo India was a bootstrapped company that received just one round of investment from the sharks, which included both equity and loans.
These remarkable startups from Shark Tank India serve as inspiring examples of entrepreneurship, innovation, and determination. They entered the tank with dreams and ideas, faced tough questions and negotiations, and emerged stronger, fueled by investments and the belief of the Sharks.
Their journeys are a testament to the potential unleashed through platforms like Shark Tank India. Beyond securing investments, these startups have grown, expanded their product lines, and made a significant impact in their respective industries. Their stories remind us that with vision, hard work, and the right opportunities, success is attainable for those willing to take the plunge into the entrepreneurial waters.